values based architecture for environment, community and spirit

our ethos

Softloud Architects is a small rural architectural practice located in coastal Victoria, Australia. We seek to engage clients and communities in a values-driven dialogue, creating deeply responsive places.

Our values-based architectural process teaches people to clarify what is most important to them. This knowledge is used to modify the clients’ environment, making it coherent with who they are and the kind of world in which they want to live.

We develop an empathic response to place, directing structure to mirror, merge and converse with landscape in a manner both soft and alive. Projects champion low consumption of energy and resources, combined with permaculture and regenerative design practices. We are inspired by the rhythm and movement of the natural world and our understanding of natural materials is informed by making prototypes with our own hands. Softloud’s design response draws from the intricate web of relationships that makes up our environment and how that environment, in turn, shapes who we can be and what we can do as a culture.

We’re a small architect firm with big ideas.
We see a lot of problems with the way current buildings in Australia are being built - people and the planet are placed after profits.
We believe we have a responsibility to do better for our communities and our environment than the status quo currently dictates.
All of our projects begin with an honest conversation about you and your values to help guide the design in a direction that truly serves you and your family.
At all stages of the design and construction process, we prioritise working with local creators and companies who share the same values as us. These collaborators know the importance of putting clients and quality above all else.